Union of ‘Social’, ‘Media’, and ‘Marketing’
The word “social media” is neither new nor very old.
The word was coined when Facebook, Instagram, Youtube, Twitter, and some other similar channels started gaining popularity and people from different parts of the world started socializing on these platforms.
The word “marketing” is as old as the first commercial service became available.
Thus, when you put these two words together—you get Social Media Marketing!
In today’s fast-paced era, social media is no longer an option for start-ups, individuals and businesses. It has become a necessity.
Social media marketing might seem like it’s fairly easy to carry out. But, it does require a well-formulated strategy and an in-depth market research that gives you a good idea about the trends in the market.
What exactly is Social Media Marketing?
Social media marketing refers to techniques that target social networks and applications to spread brand awareness or promote particular products. Social media marketing campaigns usually center around:
- Establishing a social media presence on major platforms
- Creating shareable content and advertorials
- Cultivating customer feedback throughout the campaign through surveys and contests
- Having email marketing works as an added advantage.
Social media marketing is perceived as a more targeted type of advertising and is therefore believed to be very effective in creating brand awareness.
Social media presence is a necessity for many customer-driven enterprises as it gives the impression of a more immediate connection between the customer and the seller.
Moreover, campaigns spread through social media are believed to have more significance because they are usually discovered through links shared by trusted sources.
Social media marketing provides companies with a way to reach new customers, engage with existing customers, and promote their desired culture, mission, or tone.
Also known as “digital marketing” and “e-marketing,” social media marketing has purpose-built data analytics tools that allow marketers to track how successful their efforts are.
The rich data available through social media can allow advertisers to target their message to very specific audiences, providing the potential for better results.
Many social networks allow users to provide detailed geographical, demographic, and personal information, which will enable marketers to tailor their messages to what is most likely to resonate with users.
The point to be noted here is that internet audiences can be better segmented than more traditional marketing channels, companies can ensure that they are focusing their resources on the audience that they want to target.
Benefits of Social Media Marketing
1. Brand Awareness
It is one of the most cost-efficient digital marketing methods used to organize content and increase your business’ visibility.
Implementing a social media strategy will greatly increase your brand recognition since you will be engaging with a broad audience of consumers.
2. More Website Traffic
Without implementing social media for your business, the traffic that is drawn to your website consists of only local customers. The people familiar with your brand are likely searching for the same keywords you already rank for.
Without utilizing social media as part of your marketing strategy, you’ll have much more difficulty reaching anyone outside of your loyal customer circle.
Every social media profile you add to your marketing mix is a doorway to your website, and every piece of content you post is another opportunity to acquire a new customer.
3. Cost Effective
Social media marketing is possibly the most cost-efficient part of an advertising strategy. Signing up and creating a profile is free for almost all social networking platforms, and any paid promotions you decide to invest in are a relatively low cost compared to other marketing tactics.
Being cost-effective is such an advantage because you can see a greater return on investment and retain a bigger budget for other marketing and business expenses.
4. Increase Sales
It doesn’t really matter what’s the nature of your business, the main aim for any business is to generate more sales. And when you use social media marketing for a business, you tend to have more chances of having good sales.
5. Expert Authority
As you publish more and more informative content on social media, you start to establish your business as a credible source of information and also an authoritative account on social media.
Sharing posts on social media that add value to your users will only lead to establishing your brand or business as credible in the online space.
6. Better Customer Satisfaction
Social media is a networking and communication platform. Creating a voice for your company through these platforms is important in humanizing your company.
Customers appreciate knowing that when they post comments on your pages, they will receive a personalized response rather than an automated message.
Thus, you can see that the benefits of Social Media Marketing is enormous. The more you are using them, the more your business is attracting, engaging and retaining the customers.
Found this interesting? You can read another interesting article about Different Types of Social Media here.