Different types of Social Media
Before discussing different types of social media, let’s first understand what the term “Social Media” means.
Social media is internet-based and gives users quick electronic communication of content.
Yeah, I understand you didn’t get it. That’s because a single paragraph couldn’t define it. This is why you should visit specially written article on Social Media.
Okay, coming back to the topic of this article, below is the comprehensive list of 6 popular different types of Social Media.
1. Social Networks: Facebook, Twitter, LinkedIn
These different types of Social Media are used to connect with individuals and businesses. They help the business via branding, social awareness, relationship building, customer service, lead generation, and conversion.
You get the benefit of channelizing different types of Social Media campaigns on these networks that helps you broaden your reach. Certain advantages of these Social Marketing Networks are-
- They give confidence to individuals and businesses to interact online and share data and thoughts for ensuring mutually productive relationships.
- Using Facebook, Twitter, and LinkedIn sorts of social networks, you can uncover a variety of organic and paid ways to optimize current marketing campaigns.
2. Media Sharing: Instagram, Snapchat, YouTube
Media sharing types of Social Media are used to find and share photographs, video, live video, infographics, and other kinds of media on the web.
They also help you in brand building, lead generation, targeting and so on. They give individuals and businesses a place to discover and share media so the objective of targeting, convincing, and converting the audience into a result-driven way could become possible.
Starting with an image or a video on Instagram, YouTube and Snapchat types of media sharing networks would be more beneficial for you. To decide whether to use these networks for your business or not, you ought to consider your resources and target audiences. These channels will help you run well-planned campaigns to generate leads and expand your audience base.
3. Discussion Forums: Reddit, Quora, Digg
These different types of Social Media channels are used for finding, sharing, and discussing different kinds of information, views, news, and other relevant stuffs.
They help businesses by being a top-notch resource for doing immaculate market research. These forums are one of the oldest ways of running Social Media Marketing campaigns.
Before the entry of popular Social Media players like Facebook, these forums were the places where professionals, experts and enthusiasts used to do different kinds of discussions concerning a variety of fields.
Businesses can leverage these discussion forums as they have a massive number of users and it ensures unprecedented reach for your business. These social media platforms provide the answers to different queries of any domain.
Theses discussion forums are also helpful if your business needs deep customer research. These places are the most befitting one for your business. Beside sharing information and knowing answers, these places are very impactful in advertising as well.
4. Bookmarking & Content Curation Networks: Pinterest, Flipboard
Such different types of Social Media helps you find out, share, discuss, and save a variety of latest content and media that are trending as well.
Their helpfulness lies in channelizing brand awareness of the business, plus, they also help in generating website traffic and customer engagement while running different types of Social Media Marketing campaigns on it.
If you are contemplating of running some out-of-the-box highly creative campaigns that can not only inform your audience, but also attract them, then this one is the best fit.
Content curation is the process of sorting through the vast amounts of content on the web and presenting it in a meaningful and organized way around a particular theme.Curated Definition of Content Curation From 6 Best of the Best
If you are willing to run a Social Media campaign on Pinterest then, you will need a site that is bookmark-friendly. You should also optimize the headlines and the images for the feeds that Bookmarking and Content Curation Networks use for accessing and sharing your content.
Flipboard lets you create your own Flipboard magazine by using most engaging content which you can showcase to your audiences.
5. Consumer Review Networks: Yelp, Zomato, TripAdvisor
Using consumer review networks helps you find out, share and review different information about a variety of products, services, and even brands.
When a product or service has a positive reviews on these networks, their claims turn more credible because reviews on these networks act as an authentic proof. It has now become essential for the companies to have positive reviews on these sites if they want to run a successful Social Media Marketing Campaigns.
Moreover, resolving the issues that your customers are posting on these Review platforms is another aspect that is going to be very important for the outcome of your business.
Having a great review adds great value to any brand because it will persuade more new buyers to attempt your services.
6. Blogging & Publishing Networks: WordPress, Tumblr, Medium
You might want to choose these different types of Social Media networks for publishing, discovering and commenting on articles, social media blogs and other content on the web.
Content marketing is one of the most powerful ways to target, attract, engage and convert a intended audience. It is the base of every successful online marketing campaigns that play the most important role in conversion funnels of Digital Marketing campaigns.
Remember the adage: Content is King
WordPress and Blogger are the traditional blogging platforms while Tumblr (micro-blogging service) and Medium (Social Publishing Platform) is the latest blogging and publishing networks.
These networks are must for the entrepreneurs and large businesses that want to effectively use Content Marketing. Further, the content can be shared on a variety of social networks like Facebook, Twitter, LinkedIn, etc.
Content that you use on these networks also help in creating a niche for your business and audiences. Anyone who is in search of information concerning that niche will, for sure, visit your blog or website.
After knowing about Different Types of Social Media, you might also want to know what is Shoppable Social Media.