What is an Email Subscriber List?
In email marketing, the term Email Subscriber List is used to define the customers or users who have subscribed to receive emails from your business or you personally.
It’s a collection of email addresses used by an individual or an organization to send marketing material to multiple recipients.
Moreover, an email subscription list is a collection of emails that you have received through your blog or website.
In simple terms, an email subscription list refers to the total amount of subscribers you have.
Collecting emails is considered as one of the most tedious and challenging task for any Business. Businesses often find it unnecessary to collect email but one needs to understand the importance of email marketing and can leverage email marketing to grow your Business manifold times. Here I will share 5 hacks to boost up your email subscribers list authentically.
Benefits of Email Subscriber List
So, you are considering of building an email subscriber list but have some doubts about why it is needed? Well, you are not alone. Many entrepreneurs, bloggers, and business owners don’t realize the importance of building an email list when they’re first starting out.
Several studies have shown that email list subscription remains the most lucrative digital channel for ROI (Return on Investment). Email marketing witnesses a whopping 4300% ROI in the USA, according to information released by the Direct Marketing Association.
Here are the benefits of having an email subscriber list:
- Email is far more personal than most social media platforms
- You own your email list
- Email indicates interest
- Email is target-based
- Your email list is personalized
- The email involves person-to-person interaction
- Many people use email throughout the day
- Email keeps things professional
How to build an Email Subscriber List
Now, after knowing the benefits of having Email Subscriber List, you want to know how to build one? Good! The below list will surely equip you with the required knowledge.
1. E-books and Pdfs
Nothing in this world is free and everything comes at a cost. Therefore in order to collect emails, one needs to give something and enable their customers to an advantage. Giving out E-books and pdfs regarding certain topics is a healthy way to collect emails of your visitors.
2. Start a blog
Though starting a blog seems tedious, one can never truly imagine the benefits of starting a blog on your niche and create a community of avid readers. You can collect emails via newsletters and subscription forms.
3. Reports and analysis
What does a potential customer or a client looking for service needs? They need to grow their business or might want to buy something. For a client looking for services, you can provide a free site audit report for an audit report of the social media handles or the content. This is will enable the trust and also increase the capability of your product or service to a particular client. In exchange you can get an email which will of high potential use. Similarly, for e-commerce, one can help in decision making of products in order to get the email.
People love knowing about their area of business and explore new fields online related to business. Therefore if you teach them about their Business and make them learn via quizzes, they will willingly do so and in this way one can collect emails to deliver them detailed results of their solutions.
People love webinars and it is the way through which they can interact and learn. Therefore collecting emails via free webinars is one of the easiest and coolest thing. Webinars not only help you in getting emails but also help in your personal branding.
Everyone has heard of giveaways and it is a thing which every community might have witnessed. Similar to Webinars Giveaways help you in building your email lists as well in your Brand popularity. Giveaways can be small as well as big, it can be any basic stuff which might be of great usage to your site visitors.
7. Social media and Email signature
If you don’t have a long email subscriber list, it doesn’t mean you don’t have a network. If you have a followers on Instagram, Facebook, or businesses you communicate with via email, why not use those secure and faithful connections to build an email list?
You might try pitching an email newsletter on your business’s Facebook, Twitter, or LinkedIn accounts. The people who follow you on those sites already know they like you, but they aren’t necessarily the same people who receive your newsletter. Give them the option.
However, if pitching your email newsletter on social media is difficult for you, or if you don’t have a large following on any of your accounts, you could also include a link in your email signature—that link could go directly to your email newsletter.
List of Email Marketing Software
Email marketing software helps you create tailored email campaigns that target different stages of the customer lifecycle depending on the services they have subscribed for.
It not only helps you to welcome a new subscriber to your email subscriber list, but also helps win back a customer with a discount or some other add-ons.
With email marketing software, you can automate key processes and workflows to save you time and provide the best customer experience, as well as track the success of campaigns with reporting and analytics functionality.