What is a Pitch Deck?
A pitch deck is a brief presentation that gives potential investors or clients an overview of your business plan, products, services and growth traction.
Any new upcoming company or idea needs financing.
Most of the time, this financing will come from external sources—i.e. people who aren’t friends or family. This means that you’ll need to communicate your ideas to potential financiers in a way that gets them excited about investing in your business.
This is what is known as Pitch Deck.
Thus, a pitch deck, also known as a start-up or investor pitch deck, is a presentation that helps potential investors learn more about your business.
A pitch deck presentation usually consists of several slides that help you tell a compelling story about your business.
You can use any software that can create slideshow presentation, like, PowerPoint, Visme etc.
How to write a Pitch Deck?
It’s tempting to dump information onto investors. As a founder, every part of your business is important to you. But the best pitch decks are ones that are short and easy to follow.
In essence, the three keys to powerful pitch decks that get funded are:
- Clear and simple
- Easy to act on
What’s Included in a Pitch Deck Presentation? A good rule of thumb is to include no more than 19 slides in a pitch deck.
Below are the ten most used slides for pitch deck presentation:
The first slide of your pitch deck is also the most important one. It’s your chance to make a great first impression, so make sure you don’t let this opportunity go.
Keep the introduction slide short—tell people who you are and why you’re here, like:
- “We make video games for kids.”
- “We make Happy Meals for family.”
You should identify a problem your target audience faces, a gap that the market is currently not addressing.
A good problem slide will identify two or three problems that your product will tackle, without being long-winding. Keep the text focused, so that investors will have an easy time following.
In this slide, identify a concise and clear solution that investors can easily follow.
Avoid making grand statements like “we are the only ones doing this.” Most customers will probably know multiple companies trying to address the problem you’ve identified.
Another good strategy is to offer multiple possible solutions to the problem presented, and then move on to the one you have chosen and why. This shows investors your dedication and research.
4. Market Size and Opportunity
The market will determine if you get your funding or not. If you are operating in a small market, investors might find that the potential ROI is too small or too risky to fund you.
Using sources from your research, a solid market slide will graph out past market growth and future potential market growth so that investors can easily see what the potential of your product is.
This is the part where you show off the actual product or service your business is selling.
If it’s a physical product, add professional photos of your product from different angles.
If your product is an app, online tool or service, consider adding screenshots, videos that show off its most unique features.
This slide should be all about the growth of your business—the numbers of sales you’ve made, the major goals you’ve achieved till now and the next steps.
Most startups include a hockey stick growth chart in the traction slide of their pitch deck.
This slide will include your core team members. The investor is interested in the drive of these people and what makes them unique enough to see this project to its success.
Under each core team member, consider including bullets, descriptions or titles that show why they are central to your mission.
Keep the members here limited to your core team. Advisors need not be included.
Use this slide to show who your competition is, and why you are different from them.
A diagram is a good idea to show the investor the competitors that you have executing in your space. How you compare to them and where you land with your value proposition.
You want to clearly differentiate yourself from the rest so that the person that is reviewing the slide gets what makes your company so unique.
The financials slide in your pitch deck is one that investors spend the most time looking over.
It should contain your company’s projected growth over the next three to five years, along with details about your business model and finances.
Additionally you will need to have ready your financials in Excel format as investors may want to see that after reviewing your pitch deck. For that reason you do not need to go into much detail on the deck. All you need is to provide a summary.
10. Investment and Use of Funds
Before you wrap up, don’t forget to tell investors what you need from them.
But instead of just asking for a certain amount of funding, also let them know what you plan to do with the money.
When you justify your ask, it helps build trust and lets investors take you seriously.
If you are serious about your pitch deck it is not a bad idea to ask someone with a high-level understanding of sales psychology to take a look at your deck. A couple of tweaks to images, placement, and words could make a multi-million dollar difference.
Below, you’ll find a few pitch deck design tips that’ll help you improve your deck.
1. Use Template to save time
Crafting a great pitch deck from scratch is time-consuming.
With the right PowerPoint template, you can not only save time, but also get a professionally designed deck that already has all the necessary slides in place.
All you’ve got to do is customize the design and add your own copy.
2. Incorporate your Brand fonts and colors
Once you’ve found the perfect PowerPoint template, you need to incorporate your brand fonts and colors. This will make help you build brand awareness as well as maintain brand consistency.
You are just one click away to know more about the importance of Branding and Designing.
3. Use plenty of White Space
White space refers to the negative space around objects on the canvas. It helps your message stand out more and it helps your audience focus on what’s on each individual slide.
4. Make sure the Images match your Industry
Images help you tell your story better. That’s why you need to make sure they match your industry, otherwise, your pitch deck will look unprofessional. For example, if your product revolves around toys, your images should reflect that.
- Stick to short sentences and use lists to introduce key concepts.
- Use a larger font size to make sure everyone can read the text.
- Stick to one or two fonts and make sure they’re legible.
- Make sure you only present one idea per slide to avoid overwhelm and confusion.
- For more Do’s and Dont’s, you can visit here.
Enjoyed the article? You can read another useful article on Steps to Write Your First Business Plan here.