What Is LinkedIn?
LinkedIn is an American company and employment-oriented online service. It was launched on May 5, 2003 by Reid Hoffman. And within a short span of time, LinkedIn Marketing earned its crown as one of the most trusted digital marketing tools.
It is a platform where you get your work-related dream come true. Whether you’re a marketing executive, a business owner or even a college student looking for their first job after graduating, LinkedIn is for everybody who’s interested in taking their professional life more seriously by looking for new opportunities to grow their careers and to connect with other professionals.
LinkedIn is mainly used for professional networking which allows job seekers to post their CVs and employers to post jobs. This is a mutual two-way give-and-take platform.
Initially, it had only 2,700 members in the first week. Fast forward many years, and today, LinkedIn operates globally with more than 350 million members.
What is LinkedIn Marketing?
LinkedIn Marketing is one the many digital marketing tools available for marketing on the social media. Most of the users on LinkedIn are professionals; hence, marketing with LinkedIn is a preferred and favorite tool for them.
An enormous user-base is available on the platform with more than 600 million professionals. With such massive number of professionals, you can’t get any better social media marketing platform. You can visit business websites and other social sites through LinkedIn.
That is no doubt that LinkedIn is an effective tool for collaboration, sharing best practices, and targeted marketing efforts for the businesses. Independent organizations can participate in various groups to expand their network, and executives and business owners can position themselves as the leaders in their industry.
Also read: Advertising impact on consumer behavior
LinkedIn Marketing Strategy
It will be worth an effort to add LinkedIn to your marketing strategy. This helps you expand your network, find customers, and cultivate a professional reputation for your business. Consider adding a LinkedIn badge to your website or blog giving more power to your LinkedIn marketing strategy. This makes visitors easily find your profile and connect with you.
Be reminded that you are fully aware about how your product or service benefits others and how it’s to other businesses in the marketplace before writing your marketing strategy.
Once you have your research, you can write your marketing strategy incorporating the 5 Ps of your marketing mix:
Product: You need to be specific about the product or service you are selling, like, what are the physical attributes or the uniqueness of your service? How is it different from your competitors and what benefits does it provide to your customer?
Price: What will it cost to get your product or service? How does it compare to your competition? What will your profit margin be by selling at that price?
Place: Where will your products and services be available for purchase? You don’t want to waste your efforts by marketing in the place which is either saturated or has no demand of your product or service. If you’re in multiple places, you should work to calculate the percentage of sales from each place. For example, what will your Internet marketing strategy be? What is your sales strategy? How will the transaction take place, what is the cost of getting the product or service to the consumer/client, and what will be your refund/return policy?
Promotion: How are you going to let the market know about your product or service? How will they know about the features and benefits you provide to entice them to check out what you offer? Include information about any incentives or coupons you’ll use to attract business.
People: It is important to know who are those people who are involved in helping you create or deliver your product or service. They can be sales people, virtual assistants. Also, what do they do, like, sales calls, customer service etc. What is their level of training and / or experience in providing help to your business?
Click on the following links to know more about:
- Get started with LinkedIn ads
- How to prepare for your first LinkedIn ad campaign
- Create your first campaign
- Bidding for LinkedIn Ads made simple
The contribution of LinkedIn to your business goals
Once you have your goals set in place, you can begin to determine how LinkedIn can help you contribute to those goals. Some benefits that LinkedIn is known for are:
Lead generation: According to Hubspot, LinkedIn visitors convert 277% more often to leads than visitors on other social media sites.
Recruitment: According to LinkedIn, social professional networks are the number one source of quality hires.
Brand Awareness: LinkedIn is built on the notion of creating a network of connections, which can help kickstart your brand awareness by connecting with your potential audience members.
Establishing Authority: Because of its professional base, LinkedIn allows you to share information which can help establish the authority your business has.
Your LinkedIn Marketing will become successful with the use of all the above diligently combined.
The future of LinkedIn marketing
LinkedIn continues to grow, they add and remove features (as per the requirement with the current trend) to keep the experience delivering for the users both, paid and free. It has become a default look-up for all serious business professionals.
You can choose any of the digital marketing types, but LinkedIn digital marketing, or simply, LinkedIn marketing will remain at the top favorite for the professionals. Remember to share quality, actionable content multiple times per day to make optimum use of it.
Then start utilizing LinkedIn’s paid ads to reach new audiences. Don’t forget to re-target your existing leads with Matched Audiences.