If you’re confused in advertising and marketing, you’re not alone. While both platforms reach a targeted audience to promote products or services, they are very different. You can put your business to the path of success if you know the difference between advertising and marketing.
Advertising involves a company paying to get its message in front of a target audience. Marketing is much broader: It includes all aspects of advertising, but also the research needed to serve those ads properly, to price those goods and services competitively, and to monitor the efficacy of all related efforts.
What is Advertising
Advertising is a content you pay to place on a property other than your own to get your messages out to customers and encourage them to take a specific action.
It is an attempt to influence the buying behavior of customers or clients with a persuasive selling message about products and/or services. In business, the goal of advertising is to attract new customers by defining the target market and reaching out to them with an effective ad campaign.
You can see some examples of Advertising here.
The Objective Of Advertisement
Below are the objectives of advertisement in Advertising and Marketing:
- To create awareness
- To help buyers remember you
- To generate sales
- To boost your company’s image
- To drive traffic
- To keep buyers updated on your business
- To stand out from the competition
- To draws new customers to the business
Common Advertising Methods
Below are the common advertising methods in Advertising and Marketing
Online advertising: There are lots of social media platforms like, Facebook, Instagram, Twitter, LinkedIn etc. which can be used as advertising the products and/or services.
Newspaper advertising: When it comes to reaching out to masses, newspaper advertising still tops the chart.
Yellow Pages: Due to the environmental concerns, the use of printed pages is on decline. However, you can access its online version.
Direct mail: It’s very useful and comes in two methods of delivery. 1). Via post which can be costly. 2). Sending brochures, flyers, pamphlets etc which is relatively less costly to post.
Cable TV and radio: This is costly but worth paying as this attracts more customers due to its audio-video capability.
Cold calling: This means that directly making a phone call to existing customers and potential customers. You must possess good oratory to successfully persuade the customer.
Vehicle (wrap) advertising: This requires a vehicle to be turned into “mobile billboard”. Vehicle ads are head-turner and in a major metro area can be seen over a million times a month.
SMS: The Short Message Service is a source of mobile advertising. Users are informed about the product or service in 160 or fewer characters. This was when the internet was not available on mobile phones.
Related: You might be interested in Dominate with Branding and Advertising in Your Business
What is Marketing?
When a company indulges in the promotion of buying and/or selling of its products or services, then it is known as marketing. Marketing includes advertising, selling, and delivering products to consumers or other businesses.
When speaking of advertising and marketing, marketing refers to the tools you utilize to deliver the message of your brand. The marketing strategy will continually change and evolve, just as the products or services you offer will continue to change and evolve.
Marketing is vast and wide. It can be heartfelt, funny, or serious. It can be any mix of text, keywords, photos, charts, graphs, and videos. Marketing is performed by a variety of online and offline methods—some of the most common being:
- Email Marketing
- Social Media Marketing
- Pay Per Click Marketing
- Print Campaigns
Why is Marketing important?
Marketing is important because it allows you to share your products and services with a niche audience tactically. It helps you tell, show, and prove to people how great your business is and how you can help them.
It boost sales by utilizing different ways to promote the product or service that is being offered. This can be done through various mediums which include, word of mouth, social media, direct marketing, press, radio, TV, point of sales, promotions, company website and other channels Through the use of a combination of these mediums, there can be increased sales which positively impacts profitability.
It engages your customers with relevant information about the company. It not only makes your customers feel equipped with the knowledge about your product/service, but also makes it easy for them to make decisions.
You can see some examples of Marketing here.
Related: You might be interested in Marketing and Branding: The key to Success
Difference between Advertising and Marketing
For once, you might think of Advertising and Marketing as same thing, in fact, they may be same in some aspects; however, there is also a distinctive difference between these two terms. The main goal of both is to enhance consumer awareness of a product or service and to form loyal target customers and increase sales.
Advertising is a paid communication or promotion about a particular product or service. The main objective of advertising is to convince the customers and prospects to buy their product or service. Marketing on the other hand is the formulation of ideas and plan to bringing closer to each other—the seller & buyer, developing, branding and designing the product or service, doing research on the target customers, advertises the features and benefits of the product or service.
Comparison Chart of Advertising And Marketing
|Basis for Comparison||Advertising||Marketing|
|Meaning||Advertising is a part of market communication process which is done with the aim of seeking attention of the public towards a particular stuff.||Marketing is the act of understanding the market conditions so as to identify the customer needs and create products or services that.|
|Feature||Promotion||Product, Price, Place, Promotion, Process.|
|Term||Short Term||Long term|
|Scope||Radio, Television, Newspaper, Magazines, Hoardings, Social Media, Sponsorships, Posters.||Market Research, Promotion, Advertisement, Distribution, Sales, Public Relations, Customer Satisfaction.|
|Importance||Creates Awareness||Drives sales|
Advertising—which includes things like banner ads, social media ads, or billboards—is just a single strategy that falls under the marketing umbrella. In other words, advertising is a branch of marketing. While marketing encompasses loads of other strategies with the goal of getting the word out about your business like, email marketing, content marketing, sales presentations, brochures, and podcasting.
Putting it straightforward, advertising is a slice of the pizza, but marketing is the whole pizza.