Marketing on Instagram? This phrase would have been unbelievable 10 years ago. Today Instagram has become a hub of online marketing in the world. Businesses are building up their brand value as well as promoting it online on Instagram.
Instagram made a whooping $20 billion from advertising in 2019. Instagram’s promotional platform is pretty easy to use and anyone could sign up for it.
Today, almost every business has an Instagram handle through which they promote their content. In today’s world, it is very essential for a business to make an online presence.
Types of Marketing on Instagram
- Instagram Promotion: Instagram has a dynamic range of customization in their promotions. You can choose and create your target audience. It is also very affordable.
- Collaborations: Most businesses collaborate with Influencers/Models on Instagram to promote their brand.
To know more about types of Marketing on Instagram, click here.
Why should you Promote your product on Instagram?
Instagram is the most popular social media platform in the world right now with more than 1 Billion active users. Due to its high engagement rate, companies tend to target their audience through Instagram by promoting their product online.
Many start-ups and brands have been growing and selling their products through Instagram only. Instagram also helps its users to connect with their preferred content creators through its versatile algorithm.
Instagram also gives an identity and space to the budding brands or start-ups. Instagram is the new stop for start-ups now.
Business On Instagram
Online shopping, which includes all the shoppable social media, is the new trend now. From groceries to clothes, you can buy everything through online shopping.
Around 200 million Instagram users visit at least one business profile every day. Instagram is a free platform with immense number of possibilities. People are now buying products through Instagram directly.
How to promote On Instagram
Instagram promotion is a great tool to promote your content across the world and increase the engagement with your content.
Let’s learn how to create an Instagram promotion, step by step:
- Select the promote option next to your post.
- You can either let Instagram create the target audience according to your profile’s preferences or you can create your own custom target audience.
- You can select the region, age, sex and interests of the audience with the customization. You can also save your custom created audience and save it for future use.
- Now you can select your budget of your promotion for each day. You can select the duration of a promotion from 1 to 365 days.
Insights helps you to keep a track of your promotion’s engagement and it also helps you to create a better promotion next time.
Tips for Marketing on Instagram
Engagement: The key to online marketing is to interact with your audience through stories, reels, posts and IGTV. You can create polls and quizzes so that your followers could participate and interact with your content.
Hashtags: Search for popular hashtags which goes with your content. Hashtags are a great way to increase your reach. Use at least five powerful hashtags in your post.
Collaborate: Collaborate with creators and influencers on Instagram which gives you a wider and dynamic range of audience.
Post At the right Time: After going through your insights, choose the right time to post, when the engagement in your account is at the peak. This will help your post to be seen by more people and not get lost in the feed.
Instagram holds a great amount of potential to grow a business in today’s world. Companies and Brands are now more inclined towards online marketing over offline as majority of the public uses social media platforms to interact. Moreover, online marketing does not restrict you to a geographical area but helps you to grow worldwide.
Instagram is no doubt the perfect platform if you want to start or establish your business. It adds a value to your company as well as to gain recognition through your content. Consumers can easily interact with the company through social media which makes it easier for companies to get quick feedback. I would suggest you to invest and create a presentable social media handle in order to grow organically in today’s online world.