Social Media: Sneak-Peek in 2021

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Social Media: Sneak-Peek in 2021

What is Social Media?

What is Social Media?

The word “social media” is neither new nor very old.

This word was coined when Facebook, Instagram, YouTube, Twitter, and some other similar channels started gaining popularity and people from different parts of the world started socializing on these platforms.

Social media is internet-based technology that facilitates the quick sharing of ideas, thoughts, and information through building of the virtual network.

It may include contents like: personal information, documents, videos, photos, and GIFs. Users engage with social media via computer, tablet or smart-phone using web-based software or web application, often utilizing it for messaging.

Fun Fact: You can even shop on social media. You ask how? Well, here’s the article just for you – Shoppable Social Media.

Key Principles for Social Media

  • It is about conversations, community, connecting with the audience, retaining old relationships, and building new relationships. It should not be viewed just a broadcast channel or a sales and marketing tool.
  • Authenticity, honesty and open dialogue are key.
  • It not only allows you to hear what people say about you, but enables you to respond.
  • It offers you to try new things, engage with new people, speak new ideas and let the world know about it.
  • It also serves to market your thoughts, products, services, and the company.

To know more about Social Media Marketing, click here.

Is Social Media part of Traditional Media?

Traditional media: TV, Radio, Newspaper
Traditional Media

First, let’s understand what “social” and “media” stands for.

The “social” part refers to interacting with other people by sharing information with them and receiving information from them.

The “media” part refers to an instrument or device of communication, like: TV, radio, and newspapers are examples of more traditional forms of media.

Internet is more recent form of media and comes under “Digital Media” which is completely different from traditional media.

Now, back to the topic: traditional media, as mentioned earlier, is not part of a social media (remember TV, radio, and newspapers!). At least not quite yet entirely.

The reason is quite simple—it is a one-way communication where you can read a newspaper or listen to a news / report on radio, or watch a news and others stuffs on television, but you have very limited or absolutely no ability to give your thoughts on the matter.

Social media, on the other hand, is a two-way communication that gives you the ability of back-to back communication. However, the line drawn between the two is slowly thinning as each continues to evolve.

Some of the Known Issues With Social Media?

Social media, for once, might trick you into believing that it’s all fun and game with your family, friends, celebrities you admire, and brands you follow. It does come with its own share of problems that most major social media platforms haven’t totally resolved in spite of their effort to do so.

Below are some common drawbacks faced on social media:

Privacy/Security

Privacy and Security
Privacy and Security

Most important! Many social media platforms get hacked from time to time despite having good security measures in place. Moreover, the change in company’s Terms & Conditions and Privacy Policy also creates enough security threat for the end users.

Fake news

Fake News
Fake News

Not to be ignored! Fake news spread like wild fire which causes lots of social unrest. It even has the power to create huge turbulence in whole country.

So who spreads fake news? Of course, psychopaths! They use the power of social media’s global outreach and create rumors to suit their vested interests.

Additionally, some websites promote links to their own totally false news stories on social media in order to drive traffic for them. The worst part is, many users have no idea that they’re fake in the first place.

Cyberbullying/Cyberstalking

Cyberbullying and Cyberstalking
Cyberbullying and Cyberstalking

Highly condemnable! On social platform, anybody can be cyberbullied by anybody. However, children and teenagers are especially susceptible to cyberbullying because they are not fully aware of the dangers when it comes to posting on social media.

Moreover, now that most of us have an account on social websites using mobile devices, most major platforms make it possible to share our locations, opening up the doors for cyberstalkers to target us.

Spam

Spam
Spam

Headache for sure! Your online presence makes it easy for spammers—both real people and bots—to bombard other people with content. Most of the spam comes in form of comments.

If you have a social media account, you’ve probably experienced a few spambot follows or interactions. Likewise, it also makes it way to our email service provider, like, Gmail. You may have often gotten spam emails caught by your spam filter.

Information overload

Information Overload
Information Overload

Information is important, but overload of it is a nuisance. It’s not uncommom to have over 100 Facebook friends or follow over 500 Twitter and Instagram accounts. With so many accounts to follow and so many people posting and sharing content, it’s almost impossible to keep up.

 Self-image manipulation

Self Image Manipulation
Self Image Manipulation

Online platform is a great place to admire yourself! Users posts many things about themselves on social media which only represents a small portion of their life.

A time comes when bragging about yourself doesn’t intrigue the followers. While the followers may see someone who’s happy and living it up via their posts on social sites, the truth is that users have the power to completely control what parts they do and don’t want to broadcast on online platforms to manipulate their own self-image.

Future of Social Media

Future of Social Media

As of now, it’s difficult to predict anything precisely, but if one thing can be said about the future of social media, it will probably be more personalized and less interfering. Over-sharing will be less of a problem and filtering out irrelevant information will make the top most priority.

Craving to know about Different Types of Social Media? You can read them here.

Sachin Vishwakarma

Sachin Vishwakarma

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