New Trend 2021: Enhance Your WhatsApp Business with WhatsApp Chatbot

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Enhance Your Whatsapp Business With Whatsapp Chatbot

You already know what WhatsApp is, and most probably, you are frequently using it. But still, let’s know little, okay, very little about it first, then we will move on to the topic for which you are here—enhancing your WhatsApp Business with WhatsApp Chatbot.

WhatsApp, which is now owned by Facebook, has over 2 billion users globally. It was not without reason that Facebook bought WhatsApp in 2014 at an astounding amount of 19 billion dollars! Everyone in the business was shocked by this enormous investment in an app. However, Facebook very well knew it will reap the benefits.

With over 65 billion messages being sent every day, it is the most perfect tool to reach over 2 billion users worldwide. Using WhatsApp, brands can become more accessible to a larger group of people being the most used and trusted platform.

Related: Signal Private Messenger

About WhatsApp Business

WhatsApp launched WhatsApp Business which can be downloaded for free for small businesses. The app helps you connect with your customers, highlight your products, and answer customer questions. With WhatsApp Business, you can create a catalog to showcase your products and use special features to automate, sort, and respond to customers’ messages.

For medium and large companies, WhatsApp allowed its platform to use WhatsApp API. With the API, companies can provide customer support and deliver notifications to customers.

Also read: How to leverage Email Marketing for your Online Business

About WhatsApp Chatbot

WhatsApp has been launching or adding new features every-now-and-then; However, the feature that has created the most buzz in the industry is its revolutionary step towards the future—Chatbots.

The company now offers the platform as a new model for businesses to help them engage with their customers from across the world. Chatbot for WhatsApp business means businesses of every size can now make use of virtual assistants to engage with customers on the world’s largest messaging platform.

WhatsApp Chatbot is a software that runs on the encrypted WhatsApp Business API platform (You are just one Heading away from it). Using the WhatsApp platform, WhatsApp users can engage with a business chatbot through the chat interface. The chatbot can be integrated with the help of WhatsApp Business API.  APIs provide the ability to connect to the core systems to drive conversations with the customers.

Simply put, WhatsApp chatbot is an automated software powered by rules or Artificial Intelligence (AI). People communicate with WhatsApp chatbot via the chat interface, like talking to a real person. It’s a set of automated replies that simulates a human conversation on WhatsApp.

This simply means that WhatsApp users can now communicate with the company’s chatbot through the chat interface as they would talk to a real person!

If you want more info about Chatbot, you can get it here.

About WhatsApp Business API

Application Programming Interface, or simply API, is a software intermediary that allows two applications to communicate with each other. Each time you use an app like Facebook, send an instant message or check the weather on your phone, you’re using an API.

In August 2018, Facebook launched WhatsApp Business API for medium and large enterprises. So what made Facebook decide to launch WhatsApp for Business? That’s because around 2017-18 all around Africa, Latin America and South East Asia, small businesses started skipping email altogether and instead started using their personal WhatsApp accounts as their primary method of communicating with customers. These businesses aren’t WhatsApp-first, they’re WhatsApp-only.

Salient Features

WhatsApp Business: Salient Features
WhatsApp Business: Salient Features

The salient features include:

Business profile: A company can create a business profile that includes the following information: business description, company address, company email, website address, and working hours. Having a “verified” badge next to your company name helps your brand to gain users’ trust.

Contact labels: Businesses can organize their contacts and categorize them with labels for easy access. This way, you can easily search through your contacts and keep them grouped and organized.

Greeting message setup: WhatsApp for business enables you to create a greeting message that users will receive when they start a dialog with your company or after 14 days of inactivity. It creates a warm welcome to potential customers without delays and waiting times.

Quick replies: This option enables saving and re-sending messages for fast answers to FAQs such as thank you messages, ordering instructions, payment information, and discounts.

Away message setting: The business can schedule an automatic message to inform its users about the hours of operation in case a customer tries to get in touch outside of business hours. This can be set up to activate at a chosen time.

Statistics: WhatsApp for Business lets you access key metrics like how many of your messages were sent, delivered, and read.

List of Vendors for WhatsApp Chatbot

Here’s a list of some vendors who create WhatsApp Chatbot API; however, you should do more research in your locality to find a more suitable vendor as per your need.

Types Of Whatsapp Chatbot Messages

WhatsApp Business: Types of WhatsApp Chatbot Messages
WhatsApp Business: Types of WhatsApp Chatbot Messages

WhatsApp chatbot lets you connect with your customers in two main ways: solving customer questions and sending important updates. It can also be used to send WhatsApp notifications to well-targeted and timely messages to delight the users.

Below are some WhatsApp Chatbot Message types:

  • Product availability
  • Order updates
  • Billing enquiries
  • Urgent customer issues
  • Warnings and alerts
  • Booking enquiries
  • Travel confirmations and alerts

Advantages of Having Your Own WhatsApp Chatbot

WhatsApp Business: Advantages of WhatsApp Chatbot
WhatsApp Business: Advantages of WhatsApp Chatbot

Nowadays, WhatsApp chatbot has become a buzzword of business. There are several advantages of owning a WhatsApp Chatbot. Some of them are:

  • Enables to assist customers on their preferred platform which they use daily
  • Supports real-time response to the queries from customers
  • Personalize customers’ experience
  • Leads customers down the sales funnel by enabling them to take fast actions
  • It builds trust and loyalty with customers
  • The customer communications are more comfortable and secure with an end-to-end encryption in WhatsApp
  • Achieve better brand recognition
  • Advantage of being accessible 24×7

If this is your first business, then our Startup Guide is definitely for you.

Sachin Vishwakarma

Sachin Vishwakarma

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